Taking the Distinguished Gentleman’s Drive to the next level after 2 solid years, I wanted to push the creative into a new direction. Utilising topographical maps of famous driving locations I was able to create an engaging visual language that was relevant thematically, but also adaptable to the many different formats needed in promoting these kinds of major international events. I also leaned into using more animation for social media assets like countdown reels, as well as animating all the titling for launch videos, sponsor assets, wrap ups and youtube pre-roll advertising to really add another level of polish and quality to the event.