The Distinguished Gentleman’s Ride 2024

For the The Distinguished Gentleman’s Ride 2024 campaign I pushed for an even more focused campaign under the slogan ‘side by side, worldwide’ developing the artwork to integrate this idea of riders coming together, even though they may be on the other side of the world.

The 3 stripes of colour sat well with the DGR acronym and continued across all visual aspects of the campaign. Custom illustrations of different types of riders (Cafe Racer, Chopper, Modern classic) also reinforced the varied nature of riders that partake in the event, with all types of bikes welcome. The helmet design for the top 100 fundraisers was especially well received by the riders, which is always nice!