With the branding I designed for Donut Garage I made sure to take cues from car culture all over the world, and added in a sprinkle of old school sign painting along with nods to all types of racing liveries and vintage car parts branding to make something that was instantly recogniseable. This stretches across every conceivable aspect of the shops, Of course there’s the donut boxes and coffee cups, but it extends further into a whole suite of merch items - Tshirts, hats, stickers, keyrings & more - and all the way through to their social media presence and advertising. With nods to cars, music and good times, the brand is fun and inviting, while still catering to the niche crowd who love to take the toys out for a run on a sunday morning.