world time attack challenge 2025

For the World Time Attack Challenge 2025 I ramped up the creative heavily by creating strong, focused event branding - something WTAC had never had before - editing and animating a ballistic launch video alongside frenetic, hand painted poster artwork to match the adrenaline pumping energy of the event.

The animated artwork and branding was used across all marketing, billboards graced highways, specifically designed animations to be screened across Sydney Motorsport Park before and during the event. Rohan also completed a full revamp of all the livestream assets - bumpers, lower thirds, intros, title cards, totems and more.

Other items include program books, sequential billboard artwork featuring other 20 different cars and drivers, full merchandise range alongside accessories and more!